![]() The direct and indirect effect of X on Y sum to yield the total effect of X on Y (c1), meaning that c1 = c’1 + a1b1. ![]() ![]() 4629) with a significant indirect effect (Step 4), so it is a partial mediation. Also as shown in Figure 7, the direct effect of IT Capability on NPD Effectiveness is still significant (LLCI =. While the direct effect of X on Y is estimated with c’1, the indirect effect of X on Y through M is estimated as a1b1, meaning the product of the effect of X on M (a1) and the effect of M on Y controlling for X (b1). Mediation using a widely available estimating method. ![]()
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